1) Instant contact
Over two million people in Lebanon own a mobile phone, and carry it with them regularly. Mobile messaging gives you the ability to put your message directly into their hand, and once sent it reaches them instantly. Response rates of over 15% can be achieved.
2) Inexpensive
Sending text message on bulk is relatively inexpensive compared to traditional forms of advertising.
3) Reach people you might otherwise miss
Some people don’t have time for email, or the web as a medium, and can be difficult to reach.
4) Regular customer contact
It has been proven that regular customer contact will initiate repeat business, and make customers feel looked after.
5) Less intrusive
Mobile Phones are perceived to be even less intrusive than direct mail, or email, simply because of the ease that a text message can be deleted.
6) Call to action is in their hand
If you add a phone number that can be monitored for responses, you have a great way of monitoring campaign success. In addition if the text message asks them to phone a number, it is very simple for the customer to make that call, simply because the delivery device is in their hand.
7) Small hard hitting messages
Text message marketing’s beauty lies in the 160 character maximum length of message. Your copy now has to be to the point, and extremely creative to impact your audience. Creating small hard hitting messages will influence your own campaign success.
8) Geo targeted
It is easy target particular areas with different messages. Therefore if your database consists of counties in Lebanon, a different message can be send to different people in that region.
9) Market Research
Text messages can also be used to gain feedback on new products or services you may be trialing, and cheaply and conveniently obtain market research data from a potential customer base. Now market research is available to all business owners regardless of their size.
